Emirates A380 Grand Slam demonstrates partnership with tennis

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A striking connection between Emirates and tennis

Emirates, the international airline known as one of the world’s biggest supporters of tennis, recently unveiled a stunning new livery for its Airbus A380. This livery pays tribute to the airline’s long-standing commitment to tennis and its role as a sponsor of all four Grand Slam tournaments. These tournaments – the Australian Open, Roland-Garros, Wimbledon, and the US Open – are among the most prestigious events in tennis and each boasts unique characteristics and colors, which have been artistically incorporated into the new aircraft design.

The special paintwork encapsulates the visual elements of the Grand Slams by framing each tournament logo with a tennis ball emblem designed in the characteristic colors of the respective event. Thus, the summery blue of the Australian Open, the vibrant red of Roland-Garros, the distinctive greens and purples of Wimbledon, and the striking yellow and blue hues of the US Open impressively represent these tournaments. The result is a vibrant presentation that will delight both tennis enthusiasts and aviation aficionados.

The first flight featuring this new livery departed from Melbourne, Australia, just in time for the opening of the year’s first Grand Slam tournament. The design will have a long-term presence across the Emirates fleet and will be seen on flights to international destinations such as Houston and São Paulo. In doing so, the airline not only promotes the values ​​of tennis – fairness, discipline, and perseverance – but also strengthens its role as an ambassador for the global sport.

Emirates’ extensive involvement in international sport

Emirates pursues a broad sponsorship strategy that extends far beyond tennis. The airline leverages its global partnerships in sports and culture to connect millions of people worldwide through shared passions and exceptional experiences. In tennis, the company’s involvement includes not only the four world-renowned Grand Slam tournaments but also major ATP and WTA events such as the Dubai Duty Free Tennis Championships.

Emirates’ sports sponsorship portfolio encompasses a wide range of disciplines. In horse racing, the airline has a strong presence through its support of the Dubai World Cup and the prestigious Team Godolphin. In golf, Emirates is a partner of the DP World Tour, while cricket is enriched by its involvement in all major ICC tournaments, the ICC Elite Panel of Umpires, and the Lancashire County Cricket Club. Sailing is also a key focus, with support for Emirates Team New Zealand, SailGP, and the Emirates Great Britain SailGP team.

Furthermore, Emirates sponsors basketball teams such as the NBA, Real Madrid, and Beirut Basketball Club, and supports cycling with Team UAE Emirates XRG. The airline even has a presence in Australian football, as exemplified by Collingwood FC. In football, Emirates is a household name thanks to its iconic “fly better” branding, which adorns the kits of leading clubs like Arsenal FC, Real Madrid CF, AC Milan, S.L. Benfica, and Olympique Lyonnais. Emirates is also a Platinum Partner of FC Bayern Munich’s first team and has been the FA Cup title sponsor for nearly a decade. In its home region, the United Arab Emirates, the airline supports the Pro League and is featured on Al Ain FC’s training kit for the 2025/2026 season.

The importance of sports sponsorships for Emirates and tennis

Emirates’ strategic partnerships in sports not only serve as a platform to strengthen its brand awareness, but also promote the values ​​and community that sport embodies. Tennis, with its global Grand Slam tournaments, provides an ideal stage. The symbolic connection through the new Airbus A380 livery underscores the airline’s ongoing commitment to actively supporting and shaping the future of tennis.

In a broader sense, Emirates’ extensive sponsorship of golf, cricket, basketball, and football allows it to reach a large number of fans in diverse locations and cultures. In this way, the company conveys a message of unity and cultural exchange that goes beyond mere entertainment. Participation in and support of major sporting events and teams contribute to enhancing the airline’s global prestige while simultaneously fostering sporting ambitions.

The combination of sport, culture and lifestyle strengthens Emirates’ position as an airline that not only offers comfortable and high-quality travel experiences, but also actively engages in a vibrant and dynamic community defined by sporting fairness and competitive spirit.

Conclusion: Emirates as an ambassador for tennis and a diverse sports partner

The new Grand Slam livery on the Airbus A380 aircraft powerfully symbolizes Emirates’ ongoing commitment to tennis. Through the artistic depiction of the four world-renowned tournaments, the airline creates a visual link to the international tennis cycle, reflecting the passion and dynamism of the sport. The sponsorship portfolio, which spans a wide range of sports, not only strengthens Emirates’ global brand presence but also provides a platform for cultural exchange and community-building experiences.

These activities demonstrate how closely intertwined business and sport are today and how such partnerships can extend far beyond mere advertising. For tennis, this means continuous support in its development and presentation at the highest level, while Emirates further solidifies its role as an innovative and committed partner in international sports sponsorship.

Based on these extensive activities, it becomes clear that Emirates operates not only as an airline, but as an active part of a global community shaped by sporting values ​​as well as cultural and social interactions. These connections make the sponsor and its strong support of sports an integral part of modern, globally networked brand identities.