Privacy Policy

Who we are

The address of our website is: https://www.luftfahrtmagazin.de.

We take the protection of private data very seriously. Paying particular attention to privacy when processing personal data is an important concern. Personal data will be used in accordance with the provisions of the Federal Data Protection Act BDSG; The operators of this website are committed to confidentiality. These websites may contain links to websites of other providers to which this data protection declaration does not apply. Further important information can also be found in the terms of use.

What personal information we collect and why we collect it

Comments

When visitors leave comments on the site, we collect the data shown in the comments form, as well as the visitor’s IP address and user agent string (which identifies the browser) to help spam detection .

An anonymized string may be created from your email address (also called a hash) and provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy can be found here: https://automattic.com/privacy/. After your comment is approved, your profile picture will be publicly visible in the context of your comment.

Media

If you are a registered user and upload photos to this website, you should avoid uploading photos with an EXIF GPS location. Visitors to this website could download photos stored on this website and extract their location information.

Contact forms

There is no contact form offered on our website. It is possible to contact us using the email address provided. In this case, the user’s personal data transmitted with the email will be stored. In this context, the data will not be passed on to third parties. The data is used exclusively for processing the conversation.

Legal basis for data processing

The legal basis for the processing of data transmitted in the course of sending an email is Article 6 (1) (f) GDPR. If the email contact is aimed at concluding a contract, the additional legal basis for the processing is Article 6 Paragraph 1 Letter b GDPR.

Purpose of data processing

We process the personal data from the email solely to process the contact. This also includes the necessary legitimate interest in processing the data.

Duration of storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. For personal data sent by email, this is the case when the respective conversation with the user has ended. The conversation ends when it can be seen from the circumstances that the matter in question has been finally clarified.

Possibility of objection and removal

If the user contacts us by email, they can object to the storage of their personal data at any time. In such a case, the conversation cannot continue.

To object, an informal notification by email or alternatively by post or fax is sufficient. In this case, all personal data that was stored in the course of contacting you will be deleted.

Cookies

Cookies are small files containing configuration information that your browser stores on your device in a designated directory. They help to determine user-specific settings and implement special user functions. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user’s computer system. When a user accesses a website, a cookie can be stored on the user’s operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is accessed again – but on this website only during the current session (so-called “session cookies”). Among other things, it can be used to determine whether you have previously visited a website. If you agree, cookies can also store login details for an online service so that you do not have to enter these login details each time you access the site.

When using apps, a technology with a comparable function is used instead of cookies. Advertisements are mostly provided by third parties. They may, and to the extent permitted by your device settings, use information about your visits to provide advertisements about products and services that may be of interest to you. Specific contact details such as your name, address, email address or telephone number will not be transferred under any circumstances. So-called web analysis services can also use cookies and similar technologies if your device settings allow this. This enables an analysis of your use of the website. The information generated in this way about your use is regularly transmitted to a server of the web analysis service and stored and processed there.

We use cookies to make our website more user-friendly. Some elements of our website require that the accessing browser can be identified even after a page change. The data stored and transmitted in the cookies currently only consists of a randomly generated character string that is used to identify the browser that is accessing it. No further information will be stored or transmitted. We do not collect any personal data via cookies. All functions of the website can also be used without cookies, although some user-defined properties and settings will then not be available.

If you leave a comment on our website, you may agree to save your name, email address and website in cookies. These are for your convenience so that you do not have to fill in all your details again when you leave another comment. These cookies are stored for one year.

If you have created an account and you log in to this website, we will set a temporary cookie to determine whether your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will set up some cookies to save your login information and viewing choices. Login cookies expire after two days and viewing options cookies expire after one year. If you select “Stay logged in” when registering, your login will be maintained for two weeks. When you log out of your account, the login cookies will be deleted.

When you edit or publish an article, an additional cookie is stored in your browser. This cookie contains no personal data and only refers to the post ID of the article you just edited. The cookie expires after one day.

Purpose of data processing

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after a page change.

We currently only need cookies to simplify navigation, for example to create a link to articles on our website that have already been read during the current session.

The user data collected through technically necessary cookies is not used to create user profiles. There is no analysis of users’ surfing behavior. For these purposes, our legitimate interest lies in the processing of personal data in accordance with Article 6 Paragraph 1 Letter f of the GDPR.

Duration of storage, possibility of objection and removal

Cookies are stored on the user’s computer and transmitted to our site by the user. Therefore, as a user, you also have full control over the use of cookies. By changing the settings in your internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to fully use all functions of the website.

The cookies we use are exclusively so-called “session cookies”, which are only saved during the current session and deleted when the browser is closed.

Embedded content from other websites

Posts on this website may contain embedded content (e.g. videos, images, posts, etc.). Embedded content from other websites behaves exactly as if the visitor had visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Analytics Services

With whom we share your data

We only use personal information for this website. We do not pass on the information to third parties without your express consent. If data is passed on to service providers as part of order data processing, they are bound to the Federal Data Protection Act BDSG, other legal regulations and to this Privacy Policy.

Collections or transfers of personal data to government institutions and authorities only take place within the framework of mandatory legal regulations.

How long we store your data

If you write a comment, it will be saved indefinitely, including metadata. This way we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users who register on our website, we additionally store the personal information they provide in their user profiles. All users can view, change or delete their personal information at any time (the user name cannot be changed). Website administrators can also view and change this information.

Every time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer.

The following data is collected:

• (1) Information about the browser type and version used
• (2) The user’s operating system
• (3) The user’s IP address
• (4) Date and time of access
• (5) Websites from which the user’s system accesses our website

The data is also stored in the log files of our system. This data is not stored together with other personal data of the user.

Legal basis for data processing

The legal basis for the temporary storage of data and log files is Article 6 (1) (f) GDPR.

Purpose of data processing

The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user’s computer. To do this, the user’s IP address must remain stored for the duration of the session.

The data is stored in log files to ensure the functionality of the website. The data also serves us to optimize the website and to ensure the security of our information technology systems. The data will not be evaluated for marketing purposes in this context.

These purposes also include our legitimate interest in data processing in accordance with Article 6 Paragraph 1 Letter f of the GDPR.

Duration of storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. If the data is collected to provide the website, this is the case when the respective session has ended.

If the data is stored in log files, this is the case after seven days at the latest. Storage beyond this is possible. In this case, the users’ IP addresses are altered so that it is no longer possible to assign the calling client.

Possibility of objection and removal

The collection of data to provide the website and the storage of the data in log files is absolutely necessary for the operation of the website. There is therefore no possibility for the user to object.

What rights you have to your data

If you have an account on this site or have written comments, you can request an exported export of your personal data, including any data you have provided to us. In addition, you can request the deletion of any personal data we hold about you. This does not include data that we are required to retain for administrative, legal or security reasons.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Rights of the data subject

If your personal data is processed, you are the data subject within the meaning of the GDPR and you have the following rights towards the person responsible:

Right to information

You can request confirmation from the person responsible as to whether personal data concerning you is being processed by us.

If such processing occurs, you can request information from the person responsible about the following information:

• (1) the purposes for which the personal data are processed;
• (2) the categories of personal data that are processed;
• (3) the recipients or categories of recipients to whom your personal data has been or will be disclosed;
• (4) the planned duration of storage of the personal data concerning you or, if specific information on this is not possible, criteria for determining the storage period;
• (5) the existence of a right to rectification or deletion of personal data concerning you, a right to restrict processing by the controller or a right to object to this processing;
• (6) the existence of a right to lodge a complaint with a supervisory authority;
• (7) all available information about the origin of the data if the personal data is not collected from the data subject;
• (8) the existence of automated decision-making including profiling in accordance with Article 22 Paragraphs 1 and 4 GDPR and – at least in these cases – meaningful information about the logic involved as well as the scope and intended effects of such processing for the data subject.

You have the right to request information as to whether the personal data concerning you will be transferred to a third country or to an international organization. In this context, you can request to be informed about the appropriate guarantees in accordance with Art. 46 GDPR in connection with the transfer.

Right to rectification

You have the right to request correction and/or completion from the person responsible if the personal data processed concerning you is incorrect or incomplete. The person responsible must make the correction immediately.

Right to restriction of processing

You can request the restriction of the processing of personal data concerning you under the following conditions:

• (1) if you contest the accuracy of the personal data relating to you for a period enabling the controller to verify the accuracy of the personal data;
• (2) the processing is unlawful and you refuse the deletion of the personal data and instead request the restriction of the use of the personal data;
• (3) the person responsible no longer needs the personal data for the purposes of processing, but you need them to assert, exercise or defend legal claims, or
• (4) if you have lodged an objection to the processing in accordance with Article 21 Para. 1 GDPR and it is not yet clear whether the legitimate reasons of the controller outweigh your reasons.

If the processing of personal data concerning you has been restricted, this data – apart from its storage – may only be used with your consent or to assert, exercise or defend legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the Union or a Member State.

If the restriction on processing has been restricted in accordance with the above conditions, you will be informed by the person responsible before the restriction is lifted.

Right to deletion / obligation to delete

You can request that the person responsible delete the personal data concerning you immediately, and the person responsible is obliged to delete this data immediately if one of the following reasons applies:

• (1) The personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed.
• (2) You revoke your consent on which the processing was based in accordance with Article 6 Paragraph 1 Letter a or Article 9 Paragraph 2 Letter a GDPR and there is no other legal basis for the processing.
• (3) You object to the processing in accordance with Article 21 Paragraph 1 of the GDPR and there are no overriding legitimate reasons for the processing, or you object to the processing in accordance with Article 21 Paragraph 2 of the GDPR.
• (4) The personal data concerning you were processed unlawfully.
• (5) The deletion of personal data concerning you is necessary to fulfill a legal obligation under Union law or the law of the Member States to which the controller is subject.
• (6) The personal data concerning you was collected in relation to information society services offered in accordance with Article 8 Para. 1 GDPR.

Information to third parties

If the person responsible has made the personal data concerning you public and is obliged to delete it in accordance with Article 17 Para. 1 GDPR, he will take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, to ensure that the person responsible for data processing to inform those processing the personal data that you, as the data subject, have requested them to delete all links to that personal data or copies or replications of that personal data.

Exceptions

There is no right to deletion if processing is necessary

• (1) to exercise the right to freedom of expression and information;
• (2) to fulfill a legal obligation which requires processing under Union or Member State law to which the controller is subject, or to carry out a task carried out in the public interest or in the exercise of official authority vested in the controller became;
• (3) for reasons of public interest in the area of public health in accordance with Article 9 Paragraph 2 Letters h and i and Article 9 Paragraph 3 GDPR;
• (4) for archiving purposes in the public interest, scientific or historical research purposes or for statistical purposes in accordance with Article 89 Para. 1 GDPR, insofar as the law mentioned under section a) is likely to make the achievement of the objectives of this processing impossible or seriously impair it, or
• (5) to assert, exercise or defend legal claims.

Right to information

If you have asserted the right to rectification, deletion or restriction of processing against the controller, the controller is obliged to inform all recipients to whom the personal data concerning you have been disclosed of this rectification or deletion of the data or restriction of processing, unless: this turns out to be impossible or involves disproportionate effort.

You have the right to be informed about these recipients by the person responsible.

Right to data portability

You have the right to receive the personal data concerning you that you have provided to the person responsible in a structured, common and machine-readable format. You also have the right to transmit this data to another person responsible without hindrance from the person responsible to whom the personal data was provided, provided that

• (1) the processing is based on consent in accordance with Article 6 (1) (a) GDPR or Article 9 (2) (a) GDPR or on a contract in accordance with Article 6 (1) (b) GDPR and
• (2) the processing takes place using automated procedures.

In exercising this right, you also have the right to have the personal data concerning you transmitted directly from one controller to another controller, to the extent that this is technically feasible. The freedoms and rights of other people must not be impaired by this.

The right to data portability does not apply to processing of personal data that is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Right to object

You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data, which is carried out on the basis of Article 6 (1) (e) or (f) of the GDPR; This also applies to profiling based on these provisions.

The person responsible will no longer process the personal data concerning you unless he can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

If your personal data is processed for the purpose of direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; This also applies to profiling insofar as it is connected to such direct advertising.

If you object to processing for direct advertising purposes, your personal data will no longer be processed for these purposes.

In connection with the use of information society services – regardless of Directive 2002/58/EC – you have the opportunity to exercise your right to object using automated procedures that use technical specifications.

Right to revoke the declaration of consent under data protection law

You have the right to revoke your data protection declaration of consent at any time. The revocation of consent does not affect the lawfulness of the processing carried out based on the consent before its revocation.

Automated decision-making in individual cases including profiling

You have the right not to be subject to a decision based solely on automated processing – including profiling – which produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision

• (1) is necessary for the conclusion or fulfillment of a contract between you and the person responsible,
• (2) is permitted by Union or Member State law to which the controller is subject and such law contains appropriate measures to safeguard your rights and freedoms and your legitimate interests or
• (3) takes place with your express consent.

However, these decisions may not be based on special categories of personal data in accordance with Article 9 Paragraph 1 GDPR, unless Article 9 Paragraph 2 Letters a or g GDPR applies and appropriate measures have been taken to protect your rights and freedoms as well as your legitimate interests .

With regard to the cases mentioned in (1) and (3), the controller shall take appropriate measures to protect the rights and freedoms as well as your legitimate interests, including at least the right to obtain the intervention of a person on the part of the controller, to express one’s own point of view and heard to challenge the decision.

Right to complain to a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work or the place of the alleged infringement, if you are of the opinion that the processing of personal data concerning you is contrary to violates the GDPR.

The supervisory authority to which the complaint was submitted will inform the complainant of the status and results of the complaint, including the possibility of a judicial remedy in accordance with Art. 78 GDPR.

Usage evaluation with the help of Google Analytics

Luftfahrtmagazin.de uses Google Analytics, a web analysis service provided by Google Inc. (Google). Google Analytics uses so-called cookies, text files that are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including your IP address) is transmitted to a Google server in the USA and stored there. Google will use this information to evaluate your use of the website, to compile reports on website activity for website operators and to provide other services related to website activity and internet usage. Google may also transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. Under no circumstances will Google associate your IP address with other Google data. You can prevent the installation of cookies by setting your browser software accordingly; However, we would like to point out that in this case you may not be able to fully use all of the functions of this website. By using Aviationmagazin.de, you agree to the processing of the data collected about you by Google in the manner and for the purpose described above.

Google reCAPTCHA

This website is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Facebook

Facebook is a social network of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. We have integrated various Facebook functions into our internet offerings (e.g. “Like”, “Share”) to make the use of the online services even more user-friendly. Facebook functions are marked with the Facebook logo. Depending on the type of function, further information may be added (e.g. “Like”, “Recommend”).

With the Like button you can tell your Facebook friends and Facebook users what articles they like/recommend. If you, as a Facebook user, have added the Recommendations Bar in Facebook to your Facebook applications, you will automatically publish your reading activity on Facebook in your newsfeed and your timeline/chronicle as soon as the Recommendations Bar opens. On Facebook, the people to whom you gave the rights to do so when installing the application will then find out which article you are currently reading from us or which content you are using on our website. You can remove the individual entries and the application itself at any time on Facebook.

If you use one of our internet offerings that contains a Facebook button, your browser or application will establish a direct connection to the Facebook servers and load the button for the respective function from there. The information is transmitted to Facebook that the corresponding website was accessed or a specific internet offer was used.

If you actively use a Facebook function yourself, e.g. click on the Like button, it is possible that Facebook processes further data. For example, Facebook can set a cookie that allows Facebook to recognize on other websites that also have integrated Facebook buttons that you have already clicked on the button.

If you are logged in to Facebook as a Facebook user at the same time, it is also possible to assign a page view to your profile on Facebook. If you click on integrated Facebook buttons and then log in to Facebook (or are already logged in), for example, the “liked” or “recommended” information on Facebook can be published in short form in your profile and your chronicle/timeline. Facebook may be able to collect and store additional usage data if necessary. This can create user profiles on Facebook that go beyond what you yourself disclose on Facebook.

We do not find out which Facebook buttons you have used and when, but we only receive summarized, non-personal statistics from Facebook about the use of our fan pages and summarized statistics on the use of Facebook buttons in relation to luftfahrtmagazin.de.

You can find out which data Facebook collects for its own purposes in detail in Facebook’s data protection declaration; There you will also find further information about data collection and processing by Facebook and your related rights.

The Facebook privacy policy is available at https://www.facebook.com/policy.php.

Interest-Based Advertising

In order to display advertisements if necessary, we use third-party providers when you visit Aviationmagazin.de. These companies may use information (not including your name, address, email address or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like to learn more about these methods or what options you have to prevent companies from using this information, click here.

Children

Persons under the age of 18 should not submit any personal data to Flugzeugmagazin.de without the consent of their parents or legal guardians. We do not request, collect or share personal information from children.

Right to withdraw

If you have provided us with personal data, you can change and delete it at any time in your user profile. To completely delete the account, please contact the webmaster. However, contributions in forums, comments, appointment announcements and articles made up to this point may be retained.

Links to other websites

Our online offering contains links to other websites. We have no influence on whether their operators comply with data protection regulations.

Posts

The articles on Luftfahrtmagazin.de are accessible to everyone. Contributions should be carefully checked before publication to ensure that they do not contain information that is not intended for the public. The contributions may be recorded in search engines and can be accessed worldwide even without specifically accessing this website.

Questions and comments

If you have any questions, suggestions or comments on the subject of data protection, please send an email to the webmaster of Luftfahrtmagazin.de.

Marketing

(As of: May 7, 2024)

As part of the marketing of our Internet offerings, various companies are involved in both the collection of data and the display of advertising. These companies take on different roles. You can be responsible for data processing yourself (responsible body) or act purely as a service provider bound to instructions (processor).

A distinction can be made between i) the collection of data and the creation of profiles about users and ii) the display of advertising.

1. Scope of processing of personal data

Data collection and purpose

In order to personalize advertising, design it according to interests and find suitable target groups, online marketing uses a process that examines user behavior and creates pseudonymized profiles of users, which can then be used when advertising is displayed (behavioral advertising). For example, offers visited, content clicked on, etc. are recorded and stored. This data is regularly stored in a database/profile that can be addressed with a cookie or another identification option. Names and personal information of users are not stored. Rather, the cookie is a pseudonym; the user’s real name/identity is not known. If necessary, data from third-party sources can also be saved. Within the profiles, behavior patterns of users on our offerings are stored and evaluated, as well as, in some cases, socio-demographic data and assumptions about socio-demographic data (so-called statistical twins of profiles with known data that are compared using similar or the same surfing behavior). This profile creation is also possible across networks. The pseudonymized user profiles are not merged with personal data.

Um Werbung zu personalisieren, interessensgerecht zu gestalten und passende Zielgruppen zu finden, wird bei der Online-Vermarktung ein Verfahren verwendet, das Nutzerverhalten untersucht und pseudonymisierte Profile von Nutzern bildet, die dann bei der Ausspielung von Werbung herangezogen werden können (Behavioural Advertising). Hierbei werden z.B. besuchte Angebote, geklickte Inhalte, etc. erfasst und gespeichert. Regelmäßig werden diese Daten in einer Datenbank / einem Profil hinterlegt, das mit einem Cookie oder einer anderen Identifikationsmöglichkeit angesprochen werden kann. Namen und persönliche Angaben von Nutzern werden nicht gespeichert. Das Cookie ist vielmehr ein Pseudonym, der echte Name/die Identität des Nutzers ist nicht bekannt. Ggf. können auch Daten aus Drittquellen hinzugespeichert werden. Innerhalb der Profile werden Verhaltensmuster von Nutzern auf unseren Angeboten gespeichert und ausgewertet sowie z.T. über soziodemografische Daten und Annahmen zu soziodemografischen Daten (sog. statistische Zwillinge von Profilen mit bekannten Daten, die über ähnliches oder gleiches Surfverhalten abgeglichen werden). Diese Profilbildung ist auch netzwerkübergreifend möglich. Die pseudonymisierten Nutzerprofile werden nicht mit personenbezogenen Daten zusammengeführt.

The following data can be collected: browser, operating system, IP (Internet Protocol) address, language, Internet address of the website, time and date of access, the amount of data and browser plug-ins.

The user data collected is pseudonymized using technical precautions. Therefore, it is still possible to assign the data to the accessing user, but determining the identity is impossible. The data is not stored together with other personal data of the users.

The respective provider is responsible for processing data in connection with the tools, unless we have stated otherwise. The providers of the tools may also pass on information to third parties for the purposes mentioned above.

Cookies

Cookies for advertising purposes

Cookies are used on this website for advertising purposes. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user’s computer system. When a user accesses a website, a cookie can be stored on the user’s operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is accessed again. These cookies make it possible to create profiles of usage behavior (e.g. offers visited, content clicked). We or our partners use these usage profiles to show you advertising or offers that are tailored to your interests (“behavioral advertising”).

Third party advertising cookies

The operators of this website work with other companies to market this website. These companies are permitted to collect user data using cookies for advertising purposes. This makes it possible for users of this website to be shown advertising that is tailored to their interests and to an analysis of usage behavior (e.g. sub-pages visited, advertising banners clicked, search queries made, etc.) as a whole and not limited to this website is based.

Cookies for analysis

We use cookies for analysis in order to record and statistically evaluate the user behavior (e.g. sub-pages visited, advertising banners clicked, search queries made, etc.).

The analysis cookies are used for the purpose of improving the quality of our website and its content. Through the analysis cookies we learn how the website is used and can therefore continually optimize our offering.

Opt Out

Cookies are stored on the user’s computer and transmitted to our site by the user. Therefore, as a user, you also have full control over the use of cookies. By changing the settings in your internet browser, you can deactivate the transmission of cookies (this means no user profiles can be created) or restrict it (opt-out). Cookies that have already been saved can be deleted at any time. This can also be done automatically. After deletion, cookies can be set again, whereas deactivating a cookie prevents tracking from being created again. If cookies are deactivated for this website, it may no longer be possible to fully use all functions of the website. Please also note that the opt-out function is device or browser-related and generally only applies to the device or browser currently in use. If you use multiple devices or browsers, you must set the opt-out on each individual device and in each browser used.

You will find the option to use opt-outs with all of our partners, based on the tools they offer.

Display of advertising

Various parties are involved in the display of online advertising. Overall, it is largely automated and is based on the interaction of the various participants. The following parties are involved in the marketing of our offering:

a) Ad server

So-called “ad servers” serve to deliver the advertising materials that are booked by advertisers on the publisher media. To do this, ad server providers use cookies through which certain parameters can be measured to measure success, such as display of ads or clicks by users. The providers act as processors. We work with the following ad server providers:

Legal basis and balancing of interests

The legal basis for the above-described processing operations using cookies is Article 6 1 f) of the General Data Protection Regulation (legitimate interests).

Marketing/Advertising

Both the operators of the offers as well as the marketers and other entities responsible for displaying advertising on the offers have a legitimate interest in the marketing and monetization of their (marketed) offers through the display of advertising to specific target groups. The same applies to the creation of user profiles, which makes this display possible. Due to the pseudonymous nature of the data, the users of such offers are not recognizable to those involved in marketing beyond the recognition of the browsers/end devices used. Interventions in the user’s right to informational self-determination are justified by the fact that the user’s data is pseudonymized and only used for relatively short periods of time. The interference with users’ rights is minimal and within their expectations. No internet user expects to surf the internet completely anonymously. Data collection is widely known.

Art. 22 Para. 1 GDPR does not apply because the profiling here has no legal effect (or similar). Otherwise, no sensitive user data is processed. The above considerations also apply to “cookie matching”. It is questionable whether data is transmitted at all, as only existing cookies are compared. Only information is exchanged between two existing profiles. A new marking is not currently taking place, but only a comparison between existing identifiers. Furthermore, the processing options by agencies are contractually limited to campaign-related measurements and evaluations. No permanent and unrestrictedly usable profiles should be created or enriched. Cookies are also not linked to each other, which means that the systems cannot read the contents of other cookies and no data that has already been stored is transferred between the systems.

Content optimization / content recommendation

In the area of content optimization, data processing represents an advantage for the user. In the area of advertising, the user has various options to prevent data from being processed (opt-out). The user is transparently informed about all processes. Since no data is passed on and it also corresponds to the user’s expectation that suitable content will be displayed on platforms (instead of a generic overall catalog), saving it to a user account is also justified. The user has appropriate setting options.

Analysis

The legal basis for the processing of users’ personal data is Article 6 (1) (f) GDPR. For the purpose of statistical recording, there is also a legitimate interest in processing the data in accordance with Article 6 Paragraph 1 Letter f of the GDPR. By anonymizing the IP address, the user’s interest in protecting personal data is sufficiently taken into account.

Cookie lifespan

Cookies are usually only stored for a certain period of time (30-90 days). Only during this time can users be recognized using cookies. Other identification features enable longer visibility.

Possible objections

Users can object to the processing of data via the privacy center integrated into the offers (via a so-called opt-out). This contradiction affects the offer the user is on. A cookie is set. Furthermore, in many cases it is also possible to lodge an objection directly with the various parties involved, which can sometimes also have broader validity. (Opt-out link, which then sets a cookie).

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