From left: Alfred Hudler, Managing Director of the Spanish Riding School and the Lipizzaner Stud Piber; Austrian Airlines COO Francesco Sciortino; rider Christian Bachinger; the 12-year-old Lipizzaner stallion with the official name Favory Wera; rider Theresa Stefan; purser Gabriele Binder and captain Walter Aldrian.
From left: Alfred Hudler, Managing Director of the Spanish Riding School and the Lipizzaner Stud Piber; Austrian Airlines COO Francesco Sciortino; rider Christian Bachinger; the 12-year-old Lipizzaner stallion officially named Favory Wera; rider Theresa Stefan; purser Gabriele Binder; and Captain Walter Aldrian. (© Austrian Airlines / DBS)

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Austrian Airlines and the Spanish Riding School announced a new brand collaboration. The name of the historic institution, famous worldwide for its Lipizzaner horse riding, will now be featured on the airline’s long-haul Boeing 787-9 Dreamliner aircraft, carrying Austria’s cultural heritage around the globe.

Innovative partnership between culture and aviation

Both institutions announce that the Spanish Riding School has been chosen as the namesake for the long-haul aircraft with the registration OE-LPL. The institution, known for its fascinating Lipizzaner horse performances, has existed since 1565 and remains a symbol of tradition and equestrian art. The cooperation aims to enhance ‘s historical and cultural heritage by having the name “Spanish Riding School” the world on board .

Historical Lipizzaners as ambassadors

Part of the cooperation is ‘ sponsorship of one of its Lipizzaner stallions, Favory Wera. Under the experienced care of Christian Bachinger, the stallion will be presented at demonstrations. This combination of and equestrian art emphasizes the high quality and precision of both brands, both on the ground and in the .

International reach

The Spanish Riding School attracts over 360,000 visitors annually, 87% of whom come from abroad. Americans, in particular, represent a significant group, accounting for 16% of visitors. , which connects directly with six major airports in the , enables international spectators to experience the unique equestrian art and promotes the global presence of Austrian culture.

Meaning of the name concept

Austrian flies around the world with the naming concept “Highlights of .” In addition to the “Spanish Riding School,” another already bears the name “Schönbrunn Palace.” This naming underscores the interplay between Austrian and historical sights and showcases them worldwide.

Austrian Airlines connects more than 120 worldwide and is known for its contributions to promoting and Austrian culture. The is actively committed to making ‘s historical and cultural riches accessible to international guests.