Emirates returns to the Bundesliga: Partnership with FC Bayern Munich

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Emirates has entered into a groundbreaking seven-year partnership with FC Bayern Munich, becoming the Platinum Partner of the first team of the 34-time German football champions and six-time UEFA Champions League winners from the 2025-26 season until the end of the 2031-32 season.

FC Bayern Munich is one of the most successful and well-known football clubs in the world, with an impressive fan base and a strong global brand identity. Over 140 million people worldwide watch the club’s games, impressively demonstrating the immense appeal and passion that Bayern inspires among its fans.

FC Bayern is one of the largest member clubs worldwide

With 410,000 members, FC Bayern is one of the largest member clubs worldwide, demonstrating the strong support and commitment the community is willing to give the club. This high membership number not only reflects the integration of fans into the club’s structure but also demonstrates the close connection between the club and its supporters.

Furthermore, FC Bayern Munich maintains an international presence through a multitude of fan clubs operating in over 100 countries. This underscores the club’s global reach and the high level of interest in German football, especially Bayern Munich’s. In this context, FC Bayern Munich has announced a long-term partnership with Emirates Airline, which is of great strategic importance for both the club and the airline.

FC Bayern – Emirates partnership

Such a partnership offers Emirates Airline an excellent opportunity to bring its brand closer to a global audience in a variety of ways. The Emirates brand will be prominently displayed on the perimeter boards and LED displays around the pitch during matches, increasing the airline’s visibility to the millions of viewers who follow the matches both in the stadium and through various media. However, this agreement goes beyond mere advertising and also includes exclusive ticket and hospitality offers that allow the airline to treat its customers and business partners in a unique way.

In addition, Emirates will be provided with a dedicated box at the Allianz Arena, the home stadium of FC Bayern, which is an exciting opportunity not only for the company but also for FC Bayern fans to attend the matches.

Emirates will also have access to FC Bayern Munich team photos, which is particularly important in times of social media and fan interaction. Emirates Airline’s logo will also be visible on backdrops at press conferences, flash zone interviews, and other public and digital events. This comprehensive presentation will help connect the Emirates brand with positive emotions and the successes of FC Bayern Munich.

Emirates Airline President Sir Tim Clark is enthusiastic about the partnership:

“We are very proud to partner with FC Bayern Munich – Germany’s most iconic football club and a true global sporting giant. This groundbreaking partnership is far more than a commercial agreement; it embodies our deep commitment to Germany, a cornerstone of our European network. By working with this legendary sporting institution, we are forging a connection to the club’s rich heritage and its extraordinarily passionate fan base. Few forces can match sport’s remarkable ability to unite hearts and minds across cultures and continents. We look forward to building meaningful relationships with millions of loyal FC Bayern fans around the world while celebrating excellence, a value that defines both Emirates and FC Bayern.”

The importance of this partnership is also emphasized by Michael Diederich, Deputy Chairman of the Board of Management of FC Bayern Munich: “FC Bayern is delighted to have gained a strong and distinguished partner in Emirates, which has been a committed supporter of football in Europe for decades. FC Bayern also needs financial planning security to achieve its sporting goals, so Emirates fits perfectly into our club’s partner family. It will also help us that Emirates connects football fans around the world and can support FC Bayern in its internationalization plans.”

Emirates return to the Bundesliga

Emirates’ return to the Bundesliga is a sign of the company’s growing interest in German football and its contribution to the club’s further internationalization.

Given FC Bayern’s rapidly growing fan base in key markets such as the US and Asia, Emirates will be strategically positioned to strengthen this connection through its extensive global network and first-class service. The partnership between Emirates and FC Bayern not only opens up new opportunities for both partners, but also fosters exchange and connection between fans and the club in an innovative way.

Football remains one of the main sports in which Emirates invests, reflected in numerous partnerships with prominent football clubs and major tournaments. The airline’s “Fly Better” logo appears on the jerseys of leading European clubs such as Real Madrid, Arsenal FC, AC Milan, and others. In addition, Emirates holds the naming rights to Arsenal FC’s Emirates Stadium and has been the title sponsor of the world’s oldest and largest domestic football tournament, the Emirates FA Cup, for nearly a decade. In the UAE, Emirates also plays an active role in supporting the UAE Pro League.

About Emirates

Finally, it’s important to emphasize that, as the world’s largest international airline, Emirates connects people, places, and economies across six continents. With a total of 63 weekly non-stop flights from Frankfurt, Munich, Düsseldorf, and Hamburg, Emirates offers both leisure and business travelers vital connections to Dubai and beyond. Emirates’ global route network spans 152 destinations in 80 countries, not only underscoring the airline’s global reach but also playing a significant role in international airspace connectivity.

About FC Bayern

FC Bayern Munich is not only the most successful football club in Germany, but also an institution with an impressive array of national and international titles, including 34 German championships and six UEFA Champions League triumphs. These successes are the result of the club’s commitment to setting national and international standards in football. By adhering to economic rationality and maintaining close contact with its fans, the club has succeeded in building a shared foundation of values that is both historic and innovative.

With offices in New York, Shanghai, and Bangkok, FC Bayern not only demonstrates its international presence, but also that the club’s fans around the world are part of this great football family. The record champions’ home games are played at the Allianz Arena, a stadium known not only for its impressive architecture but also for its global appeal.